Christopher was Director of Online Marketing and Ecommerce at Frederick’s of Hollywood. Over eight years, he helped transform the 70 year old mutli-million dollar catalog brand into an online direct-to-consumer business. Additionally, he drove customer acquisition and retention programs. With a focus on database marketing (CRM) and website analytics, he developed personalized customer lifecycle management programs. The digital business was successfully sold to a private investor in summer 2015.
More recently, and earlier in his career, he spent years working for small businesses and start-ups ranging from a few thousand dollars to a few million. He built businesses from the ground up, focusing on pragmatic prioritization. Proficient in both website optimization and ecommerce he created seamless customer experiences. With small budgets, he grew the online presence through strategic partnerships, social hacking and customer activation programs. Christopher and his team are engaged in website and digital marketing projects in the US and UK.
Christopher is a veteran online marketer with 12+ years of leadership experience. He is an expert in helping grow small and medium businesses through online marketing, website usability, SEO and social media strategies. He has assisted with optimizing numerous websites, focusing on strict budgets and timelines.
Simply More Online
By Christoper Palumbo